How are search terms matched?

Thursday, November 12, 2009

How to use Search Terms in Google Insights Tool.

  • Example: tennis shoes
    Results can include searches containing both tennis and shoes, in any order, and possibly along with other terms. However, this type of matching doesn't include plural or singular forms of your search terms, misspellings, spelling variations, or synonyms. Note: This is the default matching type.
  • Example: "tennis racquet"
    Results can include searches containing tennis racquet in that specific order, but may also include words before or after the phrase, such as red tennis racquet or tennis racquet cover.
  • Example: tennis + squash
    Results can include searches containing tennis or squash.
  • Example: racket + "tennis shoes"
    Results can include searches containing racket or tennis shoes.
  • Example: tennis - shoes
    Results include searches containing tennis but not shoes.
  • Example: racket "tennis shoes"
    Results include searches containing racket and tennis shoes.

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The Google Story in 2+ Minutes

Monday, October 26, 2009

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What is a browser?

There are some funny stats collected by a Google guy among his friends. People say "I know which Car i drive but when asked about which browser you use they are confused about web browsers — even though the browser is one of the most-used programs on computers.

To popularize Google Chrome and to bring awareness among web illiterates couple of Google Guys have launched a website whatbrowser.



The site gives equally simple text tutorials on how to change a homepage, a default search engine, and a default browser. Credit must go to the "folks" at Google for making these parts of the site accessible to the average Internet user, something that is difficult for a justifiably biased technology company to do.

How To's

The "Under the Hood" section of the site seemed like it might give the geekier among us some food for thought with regard to browser performance. It contained this history lesson of a browser timeline from Wikipedia and a series of diagnostic tests, mostly related to browsers' processing of JavaScript.

Graphs & Charts

And at the end they ask you to try a new browser


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How to Know WHERE Your Customers Are

Sunday, October 25, 2009


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Using Google Insights to Measure Online Brand Value


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Google Tools - How can we use them to generate Traffic

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Google Insights and Selected Energy Topics

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